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Conversion Rate Optimization Manager (m/f/d)

Marketing & Communications
Remote Germany + 3 more locations
Full Time
Permanent
Experienced Professionals
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Conversion Rate Optimization Manager (m/f/d)

When applying for this position, you will have the opportunity to indicate your preferred work location from the following: Remote Germany, Berlin, Hamburg, Munich


Grow with us! Start your career at IU!

We are currently looking for a Conversion Rate Optimization Manager (m/f/d) to join our international performance marketing team. This is a full-time position, which can be carried out completely remote within Germany or at one of our locations in Germany.

Your tasks

  • Develop hypotheses to increase online application using data and insights, test these hypotheses, and derive actionable recommendations

  • Manage the entire experimentation process, including hypothesis formation, test design, KPI selection and goals, test execution, results measurement, and recommendations

  • Interpret data, identify key findings, provide recommendations, and share insights based on test results to positively influence customer experience, conversion rates, future web developments, and further test iterations

  • Apply user-centered design methods and incorporate qualitative and quantitative research findings to improve optimisation tests

  • Assess and prioritise various onsite requirements based on their expected business impact

  • Work with various teams and stakeholders to understand customer priorities and issues, develop robust tests/hypotheses, create creative web copy/value propositions, and design low-fidelity prototypes and wireframes

  • Collaborate closely with development teams in creating, quality assurance, launching, and monitoring A/B tests, ensuring that tests do not overlap with other features

Your Profile

  • At least 2 years of professional experience in A/B testing, experimentation, and driving digital projects

  • Experience with optimisation tools such as Optimizely, A/B Tasty or Hotjar and familiarity with Google Analytics and/or other digital analytics tools

  • General knowledge of statistical concepts related to A/B testing and

  • Familiarity with Frequentist and Bayesian methods is a bonus

  • Experience in front-end web design and development (HTML, CSS, and JavaScript/jQuery) is a plus

  • Experience with agile working methods, e.g., Scrum and fluent communication skills in english

We offer

  • Shape your career: Rapid growth opens many new opportunities for you. Tell us about your dream career and we’ll help you make it happen.

  • Work from wherever you want …: Modern tools and video meetings make it possible: with IU, the boundaries between here and there blur. You want to work from abroad for a while? No problem thanks to our WorkFlex benefits.

  • … and flexible time: It’s your job: We trust you and give you the greatest possible freedom to organize yourself.

  • You have the choice: You are free to choose your equipment, because everyone has its own preferences when it comes to hardware.

  • Take your knowledge to a new level: Benefit from a 100% discount on tuition fees for an IU combined degree in the tech sector and many other free training courses. There is always something new to learn.

  • Get a good rest: we push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with 30 days of annual vacation for all employees. Need some time off? How about a sabbatical?

Become part of our Online & Performance Marketing team at Germany’s largest university! Advertising and brand marketing are important investments for IU – they have to pay off. We are the team that achieves the best ROI.

Contact

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina (marina.meissner@iu.org).

You can find more information at www.iu.org.

Words are followed by deeds: We take our “Culture Of Everyone” very seriously and would like to point out once again that you are welcome to join us, regardless of your origin, religion, gender, age or sexual orientation. Even if you have a disability, our doors are open to you. We look forward to a diverse coexistence here at the IU!

Your personal contact
Your personal contact - Marina Meißner

Marina Meißner

Trainee Tech Recruiting

What we’ll do for you
Decide for yourself how you work
With us you can do almost any job part-time or full-time. Choose what suits you and your life best!
Shape your career
Rapid growth opens up many new opportunities for you. Tell us about your dream career and we will help you make it a reality.
Reach your destination sustainably
Germanys 9 euro ticket is history, we got the DeutschlandTicket for 7 €. You prefer to travel by bike? Then a Jobrad (bike leasing)might be the right choice. We offer many environmentally conscious options to be mobile both professionally and privately.
Work wherever you want...
Digitalization is part of our DNA. So decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.
...and flexible in terms of time
It's your job: We trust you and give you the greatest possible freedom to organize yourself.
Take your knowledge to a new level
Where if not with us? Benefit from free further training, language courses and discounted study programs. With us there is always something new to learn.
Rest well
We make an effort every day, but we also take the time to recharge our batteries: with 30 days of annual vacation plus an extra day of vacation on your birthday. Do you need a longer break? How about a sabbatical?
Enjoy our brand of social
We love spending time together. Whether it’s yoga, team events, brown bag lunches or partying—there is something for everyone.
World’s best colleagues
We give each other a leg-up when needed, and we collectively go beyond expectations.
The location
Happy student smiling and learning
Remote Germany
With our positions, you don't have to decide where to work. Whether you want to work from home, at one of our offices across Germany or up to six months abroad. Enjoy maximum flexibility!
About the team
Marketing & Communications IU
Marketing & Communications
We are the brand that is making a big difference. We agree that education is the solution to everything—advancing understanding, liberty, equality, and prosperity, for all to enjoy! We work with our teams and partners to ensure our promise reaches everyone who wants to have a better choice in life.

With 70,000+ enrolments we are already the biggest University of Applied Sciences in Germany. And, this is only the beginning!
Our core values
#1

Make collaboration standard practice.

We aim for the best solution as a team and have fun with it - without ego or politics.
#2

Be courageous and take risks.

We make courageous decisions and take calculated risks.
#3

Embrace innovation always.

We are always looking for ways to improve our offers for our customers.
#4

Strive for the empowerment of everyone.

We support each other’s development to become the best version of ourselves.
#5

Adopt a growth mindset for scale.

We aim to improve ourselves in everything we do and work hard to do so every day.
#6

Focus on getting things done on time.

We implement things quickly, pragmatically, effectively and goal-oriented.
#7

Put customer focus first.

In everything we do, our customers come first.

Send your application now

Almost done: We still need a few details about yourself and would like to ask you to upload your CV. A cover letter is not required - unless you would like to apply for a professorship. After receiving your application, we will contact you as soon as possible.
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    Marketing & Communications FAQs

    To what extent is home office possible?
    We love to support Home Office arrangements, but some positions naturally require employees to be on campus/in the office. During the pandemic everyone works from home or can work in the office after consultation.
    How many days paid holiday will I get per year?
    All employees working a 5 day week are entitled to 30 days paid holiday per year.
    Why are there so many open positions at IU?
    Good question! We are experiencing explosive growth as students flock to adopt our unique education methods. That’s why we have become IU International University of Applied Sciences.
    How flexible are the working hours at IU?
    Working hours are naturally position dependent at IU but normally you can arrange them the way you want, together with your team and supervisor.
    What is expected to be successful at IU?
    We want team players that love to challenge conventional wisdom, and integrate with open-minded people who support each other within a flat hierarchy. If you like what you hear, then apply at www.iu-careers.com/en/jobs.
    Can I apply for multiple jobs?
    Of course you can! Make a separate application for each and we will work together to choose the one that fits you best.