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CRM Marketing Manager (m/f/d)

Marketing & Communications
Remote UK
Full Time
Permanent
Experienced Professionals
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CRM Marketing Manager (m/f/d)


Grow with us – start your career at IU International University of Applied Sciences!

We are currently looking for a CRM Marketing Manager (m/f/d), with a focus on conversion and content optimisation in email marketing for our UK entity LIBF. This is a full-time permanent position. The role is fully remote within the UK, with the voluntary option to go into our office in central London. Additionally, you will have the chance to attend occasional in-person meetings in London and Germany.

Your tasks

  • You own the content development and conversion optimisation of email marketing and text message communication at our UK entity LIBF. Email is the primary channel and the overall focus of your role.

  • Growth team: You are part of the UK Growth team, reporting directly to the Head of Growth International.

  • Complementary role to the existing CRM role in the team: Your role adds additional creative expertise, and a rigorous focus on maximising funnel KPIs through effective content strategies and personalised customer experiences. Meanwhile, the more technical CRM role handles infrastructure, data tracking, testing, and technical aspects of email marketing.

  • Hands-on content development for email marketing: You create engaging content (incl. visual elements, written content and subject lines) tailored to target audiences, ensuring that each email campaign delivers the relevant message and desired impact.

  • Ownership over the testing roadmap: You define hypotheses for A/B testing based on data insights, prioritise the test pipeline and create the variations of emails for testing.

  • Personalisation: You define the criteria for segmentation used for personalised email journeys and align targeting criteria with the team members responsible for technical segmentation and targeting of customers.

  • Continuous improvement and innovation: You stay in touch with industry trends and competitor behaviour, experiment with new techniques, and adapt strategies based on evolving customer behaviour.

Your Profile

  • At least 3 years of experience in a comparable conversion optimisation and content creation role, preferably in email marketing, but we also highly value comparable experience in website optimisation

  • Degree in marketing, UI/UX design, management or another similar qualification with relevant practical experience, ideally from a high-growth environment in a conversion-driven industry (like eCommerce)

  • Experience in the hands-on creation of marketing emails, including templates, visual elements and written content. Experience with Salesforce Marketing Cloud is beneficial.

  • Curious mindset with a track record of independent idea generation and execution

  • Passion for developing hypotheses based on data, as well as a creativity in conceptualising tests

  • Sound knowledge of the application of agile methods and implementation of agile principles

  • Fluent English skills in speaking and writing

We offer

  • Be you at IU and LIBF: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.

  • Mutual Trust: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.

  • Take your knowledge to a new level: Where if not with us? Benefit from free access to all our e-learning platforms, language courses and discounted study programs. With us there is always something new to learn.

  • Rest well: We make an effort every day, but we also take the time to recharge our batteries. Profit from generous holiday entitlements, which increase after 2 years service and after 5 years’ service. With the flexibility to buy and sell annual leave, you can tailor your time off to suit your needs. Additionally, UK residents enjoy the perk of a workplace pension, securing your finances as you rest easy

  • Enjoy your birthday off: Spend it your way! To celebrate, we’re granting you an extra paid vacation day on your special day. If your birthday happens to fall on a non-working day, you can simply take off the next regular work day.

  • Feel the difference: Be part of our Culture of Everyone. A corporate culture in which you can be yourself and which promotes diversity, embraces individuality, and values teamwork and growth. We celebrate our success and see mistakes as learning opportunities. Together as a team.

  • Fun and Wellbeing: Whether you’re looking for a fun night out or a moment of relaxation, you’ll find a perfect balance of excitement and wellness within our diverse community. From unforgettable parties and events organized by our Social Committee to rejuvenating activities led by our Wellbeing Group – there is something for everyone.

In 2023, LIBF joined IU Group, Germany’s largest private university group. Together, we embark on a mission to revolutionize online education. We are pioneers in delivering high-quality education, leveraging technology and innovation to meet the changing needs of students.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!

Your personal contact
Your personal contact - Marina Meißner

Marina Meißner

Tech Recruiter

What we’ll do for you
Decide for yourself how you work
With us you can do almost any job part-time or full-time. Choose what suits you and your life best!
Shape your career
Rapid growth opens up many new opportunities for you. Tell us about your dream career and we will help you make it a reality.
Reach your destination sustainably
Germanys 9 euro ticket is history, we got the DeutschlandTicket for 7 €. You prefer to travel by bike? Then a Jobrad (bike leasing)might be the right choice. We offer many environmentally conscious options to be mobile both professionally and privately.
Work wherever you want...
Digitalization is part of our DNA. So decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.
...and flexible in terms of time
It's your job: We trust you and give you the greatest possible freedom to organize yourself.
Take your knowledge to a new level
Where if not with us? Benefit from free further training, language courses and discounted study programs. With us there is always something new to learn.
Rest well
We make an effort every day, but we also take the time to recharge our batteries: with 30 days of annual vacation plus an extra day of vacation on your birthday. Do you need a longer break? How about a sabbatical?
Enjoy our brand of social
We love spending time together. Whether it’s yoga, team events, brown bag lunches or partying—there is something for everyone.
World’s best colleagues
We give each other a leg-up when needed, and we collectively go beyond expectations.
The location
Happy student smiling and learning
Remote UK
We always try to make working from anywhere possible. But, it's not one or the other—you can work from the office when you want some real in-person time. We are as flexible as you want to be.
About the team
Marketing & Communications IU
Marketing & Communications
We are the brand that is making a big difference. We agree that education is the solution to everything—advancing understanding, liberty, equality, and prosperity, for all to enjoy! We work with our teams and partners to ensure our promise reaches everyone who wants to have a better choice in life.

With 70,000+ enrolments we are already the biggest University of Applied Sciences in Germany. And, this is only the beginning!
Our core values
#1

Make collaboration standard practice.

We aim for the best solution as a team and have fun with it - without ego or politics.
#2

Be courageous and take risks.

We make courageous decisions and take calculated risks.
#3

Embrace innovation always.

We are always looking for ways to improve our offers for our customers.
#4

Strive for the empowerment of everyone.

We support each other’s development to become the best version of ourselves.
#5

Adopt a growth mindset for scale.

We aim to improve ourselves in everything we do and work hard to do so every day.
#6

Focus on getting things done on time.

We implement things quickly, pragmatically, effectively and goal-oriented.
#7

Put customer focus first.

In everything we do, our customers come first.

Send your application now

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    Marketing & Communications FAQs

    To what extent is home office possible?
    We love to support Home Office arrangements, but some positions naturally require employees to be on campus/in the office. During the pandemic everyone works from home or can work in the office after consultation.
    How many days paid holiday will I get per year?
    All employees working a 5 day week are entitled to 30 days paid holiday per year.
    Why are there so many open positions at IU?
    Good question! We are experiencing explosive growth as students flock to adopt our unique education methods. That’s why we have become IU International University of Applied Sciences.
    How flexible are the working hours at IU?
    Working hours are naturally position dependent at IU but normally you can arrange them the way you want, together with your team and supervisor.
    What is expected to be successful at IU?
    We want team players that love to challenge conventional wisdom, and integrate with open-minded people who support each other within a flat hierarchy. If you like what you hear, then apply at www.iu-careers.com/en/jobs.
    Can I apply for multiple jobs?
    Of course you can! Apply for each position separately and together we will find the job that suits you best.