Growth Marketing Manager (m/f/d) International

Marketing & Communications

Remote Germany

Full Time

Permanent

Experienced Professionals

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Growth Marketing Manager (m/f/d) International

Apply now

Grow with us! Start your career at IU!

We are in search of a proficient and seasoned Growth Marketing Manager International (m/f/d), with a specific focus on managing our Landing Page ecosystem. Join our dynamic marketing team and take charge of driving growth in international markets through strategic digital marketing initiatives. You will play a pivotal role in coordinating and optimizing messaging and materials across advertising platforms, with a primary emphasis on overseeing the Landing Page experience.

Your tasks

Own our complex landing page ecosystem for our global paid advertising campaigns.
Coordinate the production of messaging and material tailored for various advertising channels, ensuring the right format and targeting for international markets, with special attention to Landing Page optimization.
Manage and execute digital marketing strategies for our international markets and landing page content end-to-end by coordinating contributors, such as content, design and web teams.
Optimize the user journey along the conversion funnel, with a specific emphasis on prospecting and retargeting.
Monitor and analyze advertising performance and ROI, generate actionable insights, and effectively communicate outcomes and recommendations, especially regarding Landing Page performance.
Collaborate closely with the Conversion Rate Optimization team to build effective Landing Pages and continually improve conversion rates and conduct A/B tests to accelerate performance and enhance effectiveness
Actively participate in growth initiatives within the marketing environment, coordinating closely with other business units.

Your Profile

Minimum of 5 years of experience in (performance) marketing, preferably in an international context.
Proficiency in advertising platforms, including Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager, with a specific focus on Landing Page optimization.
Strong analytical skills and experience in handling large amounts of data and proficiency in Google Analytics as well as other reporting tools to generate valuable business insights.
Strong project management and stakeholder management skills and ability to manage multiple priorities in a fast-paced environment
Experience in design and copywriting is a plus.
Fluent in English (verbal and written).

We offer

Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.
Work wherever you want…: Digitalization is part of our DNA. So decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.
… and flexible in terms of time: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.
Take your knowledge to a new level: Where if not with us? Benefit from free further training, language courses and discounted study programs. With us there is always something new to learn.
Rest well: We make an effort every day, but we also take the time to recharge our batteries: with 30 days of annual vacation plus an extra day of vacation on your birthday.
Make your journey sustainable: Whether it’s a DeutschlandTicket subsidized down to just 7 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!

Our recruitment team is at your service

Do you have any questions? Our recruitment team will be happy to help you out - individually and personally.

Email us

What we’ll do for you

Decide for yourself how you work

With us you can do almost any job part-time or full-time. Choose what suits you and your life best!

Shape your career

Rapid growth opens up many new opportunities for you. Tell us about your dream career and we will help you make it a reality.

Reach your destination sustainably

Germanys 9 euro ticket is history, we got the DeutschlandTicket for 7 €. You prefer to travel by bike? Then a Jobrad (bike leasing)might be the right choice. We offer many environmentally conscious options to be mobile both professionally and privately.

Work wherever you want...

Digitalization is part of our DNA. So decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.

...and flexible in terms of time

It's your job: We trust you and give you the greatest possible freedom to organize yourself.

Take your knowledge to a new level

If not us, then who? Benefit from free further training, language courses and discounted study programs. With us there is always something new to learn.

Rest well

We make an effort every day, but we also take the time to recharge our batteries: with 30 days of annual vacation plus an extra day of vacation on your birthday. Do you need a longer break? How about a sabbatical?

Enjoy our brand of social

We love spending time together. Whether it’s yoga, team events, brown bag lunches or partying—there is something for everyone.

World’s best colleagues

We give each other a leg-up when needed, and we collectively go beyond expectations.

The location

Remote Germany

With our positions, you don't have to decide where to work. Whether you want to work from home, at one of our offices across Germany or up to six months abroad. Enjoy maximum flexibility!

About the team

Marketing & Communications

We are the brand that is making a big difference. We agree that education is the solution to everything—advancing understanding, liberty, equality, and prosperity, for all to enjoy! We work with our teams and partners to ensure our promise reaches everyone who wants to have a better choice in life.

With 70,000+ enrolments we are already the biggest University of Applied Sciences in Germany. And, this is only the beginning!

Our core values

Make collaboration standard practice.

We aim for the best solution as a team and have fun with it - without ego or politics.

Be courageous and take risks.

We make courageous decisions and take calculated risks.

Embrace innovation always.

We are always looking for ways to improve our offers for our customers.

Strive for the empowerment of everyone.

We support each other’s development to become the best version of ourselves.

Adopt a growth mindset for scale.

We aim to improve ourselves in everything we do and work hard to do so every day.

Focus on getting things done on time.

We implement things quickly, pragmatically, effectively and goal-oriented.

Put customer focus first.

In everything we do, our customers come first.

Send your application now

Almost done: We still need a few details about yourself and would like to ask you to upload your CV. A cover letter is not required - unless you would like to apply for a professorship. After receiving your application, we will contact you as soon as possible.

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Thank you for your application

We have received your application and are pleased that you are interested in working with us. Our recruiting team is now carefully reviewing your documents and will get back to you shortly.

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Marketing & Communications FAQs

Can I apply for multiple jobs?

Of course you can! Apply for each position separately and together we will find the job that suits you best.

What is expected to be successful at IU?

We want team players that love to challenge conventional wisdom, and integrate with open-minded people who support each other within a flat hierarchy. If you like what you hear, then apply at www.iu-careers.com/en/jobs.

How flexible are the working hours at IU?

Working hours are naturally position dependent at IU but normally you can arrange them the way you want, together with your team and supervisor.

Why are there so many open positions at IU?

Good question! We are experiencing explosive growth as students flock to adopt our unique education methods. That’s why we have become IU International University of Applied Sciences.

How many days paid holiday will I get per year?

All employees working a 5 day week are entitled to 30 days paid holiday per year.

To what extent is home office possible?

We love to support Home Office arrangements, but some positions naturally require employees to be on campus/in the office. During the pandemic everyone works from home or can work in the office after consultation.