(Sr.) Growth Marketing Manager (m/f/d)

Grow with us! Start your career at IU!

IU International University of Applied Sciences is seeking a highly skilled and experienced Senior Growth Marketing Manager (m/f/d) to join our dynamic UK marketing team.

As the Growth Marketing Manager (m/f/d), you will be responsible for driving the growth of the UK market through strategic advertising and digital marketing initiatives. You will work closely with the performance marketing team, ensuring effective coordination and optimization of messaging and materials across advertising platforms. Your role will also involve spearheading experimentation and optimization efforts to enhance our overall digital presence.

• Coordinate the production of messaging and material for various advertising channels, ensuring the right format and targeting for the UK market

• Develop and own an experimentation roadmap for creatives, continuously optimizing performance and ROI

• Work alongside a team of three channel owners in the performance marketing team, providing guidance, support, and fostering collaboration

• Manage advertising execution end-to-end by coordinating contributors, such as design and web teams

• Execute localized digital marketing strategies in the UK market, aligning with industry best practices and trends

• Optimize the user journey along the conversion funnel, focusing on prospecting, retargeting, and loyalty

• Ideate and execute on growth marketing tactics including working with the tech and product team to run A/B tests to optimise the UX and conversion across the funnel

• Monitor and analyze advertising performance and ROI, generate actionable insights, and effectively communicate outcomes and recommendations.

• Actively participate in growth initiatives within the marketing environment, coordinating closely with other business units.

• Work closely with content teams to create compelling materials for marketing campaigns for SEA ads and with the Conversion Rate Optimization team to build effective landing pages and improve conversion rates

• Bachelor's degree in Marketing, Business, or a related field

• Minimum of 5 years of experience in performance marketing, preferably in a growth marketing context

• Proficiency in managing advertising platforms, including Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

• Strong analytical skills and experience in handling large amounts of data

• Proficiency in Google Analytics and other reporting tools to generate valuable business insights

• Independent and able to manage stakeholders effectively as well as strong project management skills and ability to manage multiple priorities in a fast-paced environment

• Demonstrated experience in driving growth through digital marketing initiatives

• Fluent in English (verbal and written)

• Experience in design and copywriting is a plus

• Design your ideal career and pathway: Explosive growth enables great opportunities. Tell us your dream career, and we will help you make it a reality. 

• Work from home, work from anywhere: We blur the lines between local and remote by embracing collaborative & video meeting technologies. Working from abroad for a while sounds good to you? No problem thanks to our WorkFlex benefit. 

• Flexible working times: It’s your call. We trust you will get things done. 

• It’s your choice: You can choose your equipment freely. Everybody has his/her own preferences concerning hardware. 

• Up level your education: Enjoy free up-skilling courses, language courses & discounted degree courses. There is always something new to learn! 

• Get a good rest: We push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with 30 days of annual vacation for all employees. Need some time off? How about a sabbatical? 

• Fruit baskets are yesterday, today we go for benefits that really count! Whether it's a job bike, employee discounts, company pension plan or net wage optimization: we're constantly working to get the most out of it for you. 

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

You can find more information at www.iu.org.

Words are followed by deeds: We take our "Culture Of Everyone" very seriously and would like to point out once again that you are welcome to join us, regardless of your origin, religion, gender, age or sexual orientation. Even if you have a disability, our doors are open to you. We look forward to a diverse coexistence here at the IU!