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(Sr.) Growth Marketing Manager (m/f/d)

Marketing & Communications
Remote UK + 3 more locations
Full Time
Experienced Professionals
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(Sr.) Growth Marketing Manager (m/f/d)

When applying for this position, you will have the opportunity to indicate your preferred work location from the following: Remote UK, Berlin, Hamburg, Munich

Grow with us! Start your career at IU!

IU International University of Applied Sciences is seeking a highly skilled and experienced Senior Growth Marketing Manager (m/f/d) to join our dynamic UK marketing team.

As the Growth Marketing Manager (m/f/d), you will be responsible for driving the growth of the UK market through strategic advertising and digital marketing initiatives. You will work closely with the performance marketing team, ensuring effective coordination and optimization of messaging and materials across advertising platforms. Your role will also involve spearheading experimentation and optimization efforts to enhance our overall digital presence.

Your tasks
  • Coordinate the production of messaging and material for various advertising channels, ensuring the right format and targeting for the UK market

  • Develop and own an experimentation roadmap for creatives, continuously optimizing performance and ROI

  • Work alongside a team of three channel owners in the performance marketing team, providing guidance, support, and fostering collaboration

  • Manage advertising execution end-to-end by coordinating contributors, such as design and web teams

  • Execute localized digital marketing strategies in the UK market, aligning with industry best practices and trends

  • Optimize the user journey along the conversion funnel, focusing on prospecting, retargeting, and loyalty

  • Ideate and execute on growth marketing tactics including working with the tech and product team to run A/B tests to optimise the UX and conversion across the funnel

  • Monitor and analyze advertising performance and ROI, generate actionable insights, and effectively communicate outcomes and recommendations.

  • Actively participate in growth initiatives within the marketing environment, coordinating closely with other business units.

  • Work closely with content teams to create compelling materials for marketing campaigns for SEA ads and with the Conversion Rate Optimization team to build effective landing pages and improve conversion rates

Your Profile
  • Bachelor's degree in Marketing, Business, or a related field

  • Minimum of 5 years of experience in performance marketing, preferably in a growth marketing context

  • Proficiency in managing advertising platforms, including Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

  • Strong analytical skills and experience in handling large amounts of data

  • Proficiency in Google Analytics and other reporting tools to generate valuable business insights

  • Independent and able to manage stakeholders effectively as well as strong project management skills and ability to manage multiple priorities in a fast-paced environment

  • Demonstrated experience in driving growth through digital marketing initiatives

  • Fluent in English (verbal and written)

  • Experience in design and copywriting is a plus

We offer
  • Design your ideal career and pathway: Explosive growth enables great opportunities. Tell us your dream career, and we will help you make it a reality. 

  • Work from home, work from anywhere: We blur the lines between local and remote by embracing collaborative & video meeting technologies. Working from abroad for a while sounds good to you? No problem thanks to our WorkFlex benefit. 

  • Flexible working times: It’s your call. We trust you will get things done. 

  • It’s your choice: You can choose your equipment freely. Everybody has his/her own preferences concerning hardware. 

  • Up level your education: Enjoy free up-skilling courses, language courses & discounted degree courses. There is always something new to learn! 

  • Get a good rest: We push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with 30 days of annual vacation for all employees. Need some time off? How about a sabbatical? 

  • Fruit baskets are yesterday, today we go for benefits that really count! Whether it's a job bike, employee discounts, company pension plan or net wage optimization: we're constantly working to get the most out of it for you. 


You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

You can find more information at www.iu.org.

Words are followed by deeds: We take our "Culture Of Everyone" very seriously and would like to point out once again that you are welcome to join us, regardless of your origin, religion, gender, age or sexual orientation. Even if you have a disability, our doors are open to you. We look forward to a diverse coexistence here at the IU!

Your personal contact
Your personal contact - Marina Meißner

Marina Meißner

Trainee Tech Recruiting

What we’ll do for you
Design your ideal career and pathway
Explosive growth enables great opportunities. Tell us your dream career, and we will help you make it a reality.
Work from home, work from anywhere
We blur the lines between local and remote by embracing collaborative & video meeting technologies.
Flexible working times
It’s your call. We trust you will get things done.
Up level your education
Enjoy free up-skilling courses, language courses & discounted degree courses. There is always something new to learn!
30 days annual vacation for everyone
We strive for greatness, but we all take time-off to recharge.
Enjoy our brand of social
We love spending time together. Whether it’s yoga, team events, brown bag lunches or partying—there is something for everyone.
Almost every IU job can be full-time or part-time
Pick what suits you!
World’s best colleagues
We give each other a leg-up when needed, and we collectively go beyond expectations.
Always connected
Our state-of-the-art IT infrastructure, tools, & methods empower us to collaborate and innovate from anywhere, anytime—with agility and speed.
The location
Happy student smiling and learning
Remote UK
We always try to make working from anywhere possible. But, it's not one or the other—you can work from the office when you want some real in-person time. We are as flexible as you want to be.
About the team
Marketing & Communications IU
Marketing & Communications
We are the brand that is making a big difference. We agree that education is the solution to everything—advancing understanding, liberty, equality, and prosperity, for all to enjoy! We work with our teams and partners to ensure our promise reaches everyone who wants to have a better choice in life.

With 70,000+ enrolments we are already the biggest University of Applied Sciences in Germany. And, this is only the beginning!
Our core values

Make collaboration standard practice.

We aim for the best solution as a team and have fun with it - without ego or politics.

Be courageous and take risks.

We make courageous decisions and take calculated risks.

Embrace innovation always.

We are always looking for ways to improve our offers for our customers.

Strive for the empowerment of everyone.

We support each other’s development to become the best version of ourselves.

Adopt a growth mindset for scale.

We aim to improve ourselves in everything we do and work hard to do so every day.

Focus on getting things done on time.

We implement things quickly, pragmatically, effectively and goal-oriented.

Put customer focus first.

In everything we do, our customers come first.

Send your application now

Almost done: We still need a few details about yourself and would like to ask you to upload your CV. A cover letter is not required - unless you would like to apply for a professorship. After receiving your application, we will contact you as soon as possible.
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    Marketing & Communications FAQs

    To what extent is home office possible?
    We love to support Home Office arrangements, but some positions naturally require employees to be on campus/in the office. During the pandemic everyone works from home or can work in the office after consultation.
    How many days paid holiday will I get per year?
    All employees working a 5 day week are entitled to 30 days paid holiday per year.
    Why are there so many open positions at IU?
    Good question! We are experiencing explosive growth as students flock to adopt our unique education methods. That’s why we have become IU International University of Applied Sciences.
    How flexible are the working hours at IU?
    Working hours are naturally position dependent at IU but normally you can arrange them the way you want, together with your team and supervisor.
    What is expected to be successful at IU?
    We want team players that love to challenge conventional wisdom, and integrate with open-minded people who support each other within a flat hierarchy. If you like what you hear, then apply at www.iu-careers.com/en/jobs.
    Can I apply for multiple jobs?
    Of course you can! Make a separate application for each and we will work together to choose the one that fits you best.