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Sr. Performance Marketing Automation Manager (m/f/d)

Marketing & Communications
Remote Germany
Full Time
Permanent
Experienced Professionals
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Sr. Performance Marketing Automation Manager (m/f/d)


Growth with us! Start your career at IU!

We are currently looking for a Senior Performance Marketing Automation Manager (m/f/d) to join our team. This is a full-time permanent position. The role is fully remote within Germany or the UK.

This is a critical role within the Marketing Intelligence Team, focused on leveraging AI and automation to maximize the effectiveness and efficiency of SEA and other paid and organic marketing campaigns. The role demands a unique blend of technical and data expertise, analytical prowess, and a deep understanding of automation tools and processes to drive performance in paid media campaigns and beyond.

Your tasks

  • You will lead the development and execution of automation strategies for search engine advertising campaigns, focusing on Google Ads, Meta Ads, Bing Ads, and other ad platforms.

  • For this you will utilize automation machine learning and AI tools to optimize bidding strategies, keyword management, and ad copy creation to ensure top performance and cost-efficiency.

  • You will be responsible not only for the optimization of marketing campaigns but also for executing a variety of segmentation and audience building tasks, to ensure the delivery of highly targeted and effective marketing initiatives.

  • You will analyze campaign performance data to make informed decisions on budget allocation and targeting adjustments.

  • You will design and execute incrementality tests, such as geo-based experiments, to accurately measure the additional value generated by specific marketing campaigns, ensuring that decisions are informed by the true impact on performance metrics.

  • You will conduct ongoing testing (A/B, multivariate) to continually refine and improve campaign strategies based on data-driven insights.

While using AI to enable data activation and process automation for paid media this also will help to leverage AI in other value creating marketing processes – from generating market & competitor, channel & business insights to automating, aligning and scaling creation processes for ads and other inventory.

Your Profile

  • You have at least 5 years of relevant experience in SEA, marketing automation or marketing analytics.

  • You have proven experience in managing performance campaigns with a strong focus on automation and performance optimization.

  • You are an enthusiastic early adopter of AI in your daily work and have proven record of running first projects in marketing utilizing latest developments in AI.

  • You have a profound knowledge of optimization and automation functionalities within major advertising platforms, such as Google Ads and Meta Ads, demonstrating the ability to leverage these tools to enhance campaign performance effectively.

  • Your natural curiosity and proactive approach helps you to identify and develop new use cases for automation, enhancing efficiency and effectiveness across marketing operations.

  • You have a strong proficiency in SEA and automation platforms (e.g., Google Ads, Bing Ads, AdWords Editor, SEMrush, Marin Software) and analytics tools (e.g., Google Analytics).

We offer

  • Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.

  • Work wherever you want…: Digitalization is part of our DNA. So decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.

  • … and flexible in terms of time: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.

  • Take your knowledge to a new level: Where if not with us? Benefit from free further training, language courses and discounted study programs. With us there is always something new to learn.

  • Rest well: We make an effort every day, but we also take the time to recharge our batteries: with 30 days of annual vacation plus an extra day of vacation on your birthday.

  • Make your journey sustainable: Whether it’s a DeutschlandTicket subsidized down to just 7 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!

Your personal contact
Your personal contact - Marina Meißner

Marina Meißner

Tech Recruiter

What we’ll do for you
Decide for yourself how you work
With us you can do almost any job part-time or full-time. Choose what suits you and your life best!
Shape your career
Rapid growth opens up many new opportunities for you. Tell us about your dream career and we will help you make it a reality.
Reach your destination sustainably
Germanys 9 euro ticket is history, we got the DeutschlandTicket for 7 €. You prefer to travel by bike? Then a Jobrad (bike leasing)might be the right choice. We offer many environmentally conscious options to be mobile both professionally and privately.
Work wherever you want...
Digitalization is part of our DNA. So decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.
...and flexible in terms of time
It's your job: We trust you and give you the greatest possible freedom to organize yourself.
Take your knowledge to a new level
If not us, then who? Benefit from free further training, language courses and discounted study programs. With us there is always something new to learn.
Rest well
We make an effort every day, but we also take the time to recharge our batteries: with 30 days of annual vacation plus an extra day of vacation on your birthday. Do you need a longer break? How about a sabbatical?
Enjoy our brand of social
We love spending time together. Whether it’s yoga, team events, brown bag lunches or partying—there is something for everyone.
World’s best colleagues
We give each other a leg-up when needed, and we collectively go beyond expectations.
The location
Happy student smiling and learning
Remote Germany
With our positions, you don't have to decide where to work. Whether you want to work from home, at one of our offices across Germany or up to six months abroad. Enjoy maximum flexibility!
About the team
Marketing & Communications IU
Marketing & Communications
We are the brand that is making a big difference. We agree that education is the solution to everything—advancing understanding, liberty, equality, and prosperity, for all to enjoy! We work with our teams and partners to ensure our promise reaches everyone who wants to have a better choice in life.

With 70,000+ enrolments we are already the biggest University of Applied Sciences in Germany. And, this is only the beginning!
Our core values
#1

Make collaboration standard practice.

We aim for the best solution as a team and have fun with it - without ego or politics.
#2

Be courageous and take risks.

We make courageous decisions and take calculated risks.
#3

Embrace innovation always.

We are always looking for ways to improve our offers for our customers.
#4

Strive for the empowerment of everyone.

We support each other’s development to become the best version of ourselves.
#5

Adopt a growth mindset for scale.

We aim to improve ourselves in everything we do and work hard to do so every day.
#6

Focus on getting things done on time.

We implement things quickly, pragmatically, effectively and goal-oriented.
#7

Put customer focus first.

In everything we do, our customers come first.

Send your application now

Almost done: We still need a few details about yourself and would like to ask you to upload your CV. A cover letter is not required - unless you would like to apply for a professorship. After receiving your application, we will contact you as soon as possible.
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    Marketing & Communications FAQs

    To what extent is home office possible?
    We love to support Home Office arrangements, but some positions naturally require employees to be on campus/in the office. During the pandemic everyone works from home or can work in the office after consultation.
    How many days paid holiday will I get per year?
    All employees working a 5 day week are entitled to 30 days paid holiday per year.
    Why are there so many open positions at IU?
    Good question! We are experiencing explosive growth as students flock to adopt our unique education methods. That’s why we have become IU International University of Applied Sciences.
    How flexible are the working hours at IU?
    Working hours are naturally position dependent at IU but normally you can arrange them the way you want, together with your team and supervisor.
    What is expected to be successful at IU?
    We want team players that love to challenge conventional wisdom, and integrate with open-minded people who support each other within a flat hierarchy. If you like what you hear, then apply at www.iu-careers.com/en/jobs.
    Can I apply for multiple jobs?
    Of course you can! Apply for each position separately and together we will find the job that suits you best.