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Senior Digital Marketing Project Manager (m/f/d)

Marketing & Communications
Full Time
Experienced Professionals
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We are searching for a senior all-around, versatile digital marketer with a good grasp of multiple functions to join our high-caliber International Performance Marketing team.

Join our team immediately in full- or part-time at one of our locations (Munich, Hamburg, Berlin, Cologne, Frankfurt) or remotely throughout Germany as Senior Digital Marketing Project Manager (m/f/d)

Your tasks
  • Oversee paid marketing initiatives with an international scope

  • Enhance collaboration between cross-functional teams (Affiliate/cooperations, paid acquisition, experimentation)

  • Coordinate agile marketing implementation for Performance Marketing & Conversion Rate Optimization activities

  • Align with stakeholders on marketing project requirements, timing and budgets

  • Support our Business Units in rolling out and scaling marketing measures, with the ultimate objective of student acquisition

  • Test new acquisition tactics & initiatives that may also span outside the paid marketing realm (e.g. Inbound Marketing)

  • Plan and test new KPI-driven initiatives to further develop our customer journey, including subsequent optimization and subsequent handover to operational teams

  • Perform analyses to demonstrate the success and business value of our digital marketing efforts

  • Observe trends and developments in digital marketing and higher education space. Share with our broader team of specialists

  • Take on additional tasks in the project and technology area with a marketing focus (e.g. personalization)

Your profile
  • You are a versatile digital marketing pro with a good understanding of multiple functions

  • University degree in marketing, business administration, or similar

  • Min. 5 years of professional experience in performance & digital marketing and good grasp of marketing tools

  • Solid understanding of the concepts of CRO and A/B testing

  • Experience in managing marketing projects

  • Familiar with growth via affiliate and cooperations marketing

  • Proficient analyst, capable of drawing actionable insights and translating them into business impact

  • You like to test innovative ideas and marketing approaches

  • You excel in international environments, with a thorough understanding of diverse markets

  • Positive thinker and solutions oriented

  • Native or fully proficient (C2) in English


  • Shape your career: rapid growth opens up many new opportunities for you. Tell us about your dream career and we will help you to realize it.

  • Work where you want …: Project management tools (like Scrum) and video meetings make it possible: with us, the boundaries between here and there blur. You want to work from abroad for a while? No problem thanks to our WorkFlex benefits.

  • … and flexible time: It's your job: We trust you and give you the greatest possible freedom to organize yourself.

  • You have the choice: You are free to choose your equipment. Because everyone has their own preferences when it comes to hardware.

  • Take your knowledge to a new level: Benefit from a 100% discount on tuition fees for an IU combined degree in the tech sector and many other free training courses. There is always something new to learn.

  • Get a good rest: we push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with 30 days of annual vacation for all employees. Need some time off? How about a sabbatical?

Join our team at Germany's largest university! We are passionate, competitive, open to everything new – and we love data. We live to code anything that makes IU students and IU services better. Sounds like the perfect job for you? Then apply now! If you have any further questions, feel free to contact Kira at kira.osterhof@iu.org

Follow words with actions: We take our "Culture Of Everyone" very seriously and would like to take this opportunity to expressly point out that you are welcome to join us, regardless of your origin, religion, gender, age or sexual orientation. Even if you have a disability, our doors are wide open to you. We are looking forward to a diverse togetherness here at IU!

Our recruitment team is at your service
Do you have any questions? Our recruitment team will be happy to help you out - individually and personally.
Do you have any questions? Our recruitment team will be happy to help you out - individually and personally.
Do you have any questions? Our recruitment team will be happy to help you out - individually and personally.
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Recruitment Team Girl Blonde
Recruitment Team Girl
What we’ll do for you
Design your ideal career and pathway
Explosive growth enables great opportunities. Tell us your dream career, and we will help you make it a reality.
Work from home, work from anywhere
We blur the lines between local and remote by embracing collaborative & video meeting technologies.
Flexible working times
It’s your call. We trust you will get things done.
Up level your education
Enjoy free up-skilling courses, language courses & discounted degree courses. There is always something new to learn!
30 days annual vacation for everyone
We strive for greatness, but we all take time-off to recharge.
Enjoy our brand of social
We love spending time together. Whether it’s yoga, team events, brown bag lunches or partying—there is something for everyone.
Almost every IU job can be full-time or part-time
Pick what suits you!
World’s best colleagues
We give each other a leg-up when needed, and we collectively go beyond expectations.
Always connected
Our state-of-the-art IT infrastructure, tools, & methods empower us to collaborate and innovate from anywhere, anytime—with agility and speed.
The location
Happy student smiling and learning
We always try to make working from anywhere possible. But, it's not one or the other—you can work from the office when you want some real in-person time. We are as flexible as you want to be.
About the team
Marketing & Communications IU
Marketing & Communications
We are the brand that is making a big difference. We agree that education is the solution to everything—advancing understanding, liberty, equality, and prosperity, for all to enjoy! We work with our teams and partners to ensure our promise reaches everyone who wants to have a better choice in life.

With 70,000+ enrolments we are already the biggest University of Applied Science in Germany. And, this is only the beginning!
Our core values

Make collaboration standard practice.

We aim for the best solution as a team and have fun with it - without ego or politics.

Be courageous and take risks.

We make courageous decisions and take calculated risks.

Embrace innovation always.

We are always looking for ways to improve our offers for our customers.

Strive for the empowerment of everyone.

We support each other’s development to become the best version of ourselves.

Adopt a growth mindset for scale.

We aim to improve ourselves in everything we do and work hard to do so every day.

Focus on getting things done on time.

We implement things quickly, pragmatically, effectively and goal-oriented.

Put customer focus first.

In everything we do, our customers come first.

Marketing & Communications FAQs

To what extent is home office possible?
We love to support Home Office arrangements, but some positions naturally require employees to be on campus/in the office. During the pandemic everyone works from home or can work in the office after consultation.
How many days paid holiday will I get per year?
All employees working a 5 day week are entitled to 30 days paid holiday per year.
Why are there so many open positions at IU?
Good question! We are experiencing explosive growth as students flock to adopt our unique education methods. That’s why we have become IU International University of Applied Sciences.
How flexible are the working hours at IU?
Working hours are naturally position dependent at IU but normally you can arrange them the way you want, together with your team and supervisor.
What is expected to be successful at IU?
We want team players that love to challenge conventional wisdom, and integrate with open-minded people who support each other within a flat hierarchy. If you like what you hear, then apply at www.iu-careers.com/en/jobs.
Can I apply for multiple jobs?
Of course you can! Make a separate application for each and we will work together to choose the one that fits you best.