Head of Marketing – Canada (m/f/d)

You own the marketing for the University of Fredericton (UFred) for the Canadian market from first touch of the user to becoming a student.

You define the marketing strategy and measures across channels throughout the customer acquisition funnel.

You collaborate with content and creative marketing teams to deliver outstanding customer experiences through personalized marketing communications.

You manage cross-functional integrated campaigns to ensure aligned execution and competitive positioning across all channels to reach an addressable market.

You oversee all demand generation activities, including search engine optimization, search engine marketing/ppc, social, email marketing, webinars, events, etc.

You develop brand strategy and operationalize integrated, multi-channel brand campaigns to drive awareness, consideration and conversion.

You recruit, mentor, and manage a high-performance marketing team in addition to managing external vendors and budget to accomplish the company’s growth goals.

You identify and prioritise initiatives based on data to drive growth. 

You closely collaborate with other teams and units (e.g. sales, product, etc.) to set goals, benchmarks, and OKRs for driving intake and customer lifecycle marketing programs.