(Senior) Analytics Engineer (m/f/d)

Join us on our mission to make education accessible for all.

Strengthen our Marketing Data Team in full-time (40 hrs./week) as (Senior) Marketing Analytics Engineer (m/f/d) within Germany remotely or at one of our office locations.

The role focuses on transforming raw data into actionable insights, building advanced data products, optimizing marketing automation and bridging data engineering and analytics to enhance business decision-making and empower our teams to better make informed decisions.

• Design and develop innovative data products that deliver actionable insights to stakeholders across the organization.

• Architect and implement sophisticated data models and AI-powered solutions, integrating AI/ML into analytics and marketing workflows to automate and scale decision-making.

• Spearhead our marketing automation efforts and optimize standard reports and dashboards, ensuring they remain accurate, relevant, and impactful for performance steering.

• Collaborate with cross-functional teams (e.g. Marketing, Product, Business) to understand their data needs, challenge requirements, and deliver tailored, pragmatic solutions.

• Continuously improve data pipelines and workflows by researching, testing, and implementing emerging data & AI technologies and best practices.

• Proven track record in analytics engineering, data modeling, or a related field, with hands-on experience building and maintaining production-grade data pipelines and analytics-ready models on modern data warehouses.

• Expert-level SQL and strong proficiency in at least one programming language (e.g. Python, R), plus experience with BI tools (e.g. Tableau, Power BI) and ETL/ELT processes – ideally including integrating AI/ML models or signals into reporting and marketing workflows.

• Strong understanding of complex business logic and marketing contexts, with excellent problem-solving skills and the ability to translate technical concepts into clear, actionable insights for non-technical stakeholders.

• Team-first mindset and outstanding collaboration and communication skills: you share knowledge, support colleagues, and care about collective outcomes more than individual credit.

• Growth mindset and integrity: you are eager to continuously learn new data & AI technologies, value doing things right over taking shortcuts, and bring a pragmatic yet quality-focused craftsmanship to your work.

• Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.

• Work wherever you want…: Digitalization is part of our DNA. Decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.

• … and flexible in terms of time: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.

• Take your knowledge to a new level: Where else, if not with us? Enjoy free access to all our e-learning platforms. In addition, we will finance you a complete technology course of your choice.

• Make your journey sustainable: Whether it’s a DeutschlandTicket subsidized down to less than 9 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice.

• 33 days to rest: Taking breaks is important! In addition to 30 flexible vacation days per year, we also give you an extra day off on your birthday, as well as days off on Christmas Eve and New Year’s Eve.

IU International University of Applied Science (IU) is Germany’s largest university of applied science – and we are not just an excellent choice for studying, but also an outstanding Great Place to Work®! As an Edutech company, we rely on state-of-the-art technology and data-driven approaches. That’s why AI-driven voice assistants and other GPT systems have long become part of our daily work routine, helping us to focus on exciting projects. Here at IU over 4,000 employees are dedicated to making a difference.

Become part of our online & performance marketing team at Germany’s largest university! Advertising and brand marketing are important investments for IU – they need to pay off. We are the team that delivers the best ROI.

Sounds like the perfect job for you? Then apply now!* Simple, fast and even without a cover letter. If you have any further questions, please feel free to contact Marina at Marina.Meissner@iu.org.

*Please note that, for data protection reasons, we are not allowed to process email applications.

Actions speak louder than words: We cherish our „Culture of Everyone“ and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!