Working Student CRM Marketing (m/f/d)

Join our mission to make education accessible to everyone!

Strengthen our CRM team with 20 hours per week as a Working Student CRM Marketing (m/f/d) at one of our locations in Germany or Remote.

This position focuses on the operational and analytical support of our CRM and email marketing activities to ensure relevant, data-driven communication across the customer lifecycle.

• Support the planning and execution of innovative email marketing campaigns, including target group and distribution list logic.

• Analyze campaign performance, derive insights, and drive data-based optimizations.

• Test new features, automations, and content within our CRM systems and share learnings with stakeholders.

• Collaborate closely with the CRM and marketing teams and support daily operational tasks.

• Monitor competitors, identify CRM trends, and contribute new ideas.

• Basic knowledge of CRM systems (e.g. Salesforce) and ideally HTML

• Solid understanding of marketing and sales funnels

• Strong analytical skills and confidently interpret data

• Confident communication in English (at least B2 level)

• High level of independence, combined with a structured and proactive working style

• Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.

• Work flexibly: It’s your job! We trust you and give you the greatest possible freedom to organise yourself. This allows you to integrate your studies perfectly into your everyday life.

• Take your knowledge to a new level: Where else, if not with us? Benefit from free further trainings and language courses. With us, there is always something new to learn.

• Make your journey sustainable: Whether it’s a DeutschlandTicket subsidised to just €13.45, or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice.

• Feel the difference: Be part of our Culture of Everyone. A corporate culture in which you can be yourself and which promotes diversity, embraces individuality, and values teamwork and growth. We celebrate our success and see mistakes as learning opportunities. Together as a team.

• 33 days to rest: Taking breaks is important! In addition to 30 flexible vacation days per year, we also give you an extra day off on your birthday, as well as days off on Christmas Eve and New Year’s Eve.

IU International University of Applied Science (IU) is Germany’s largest university of applied science – and we are not just an excellent choice for studying, but also an outstanding Great Place to Work®! As an Edutech company, we rely on state-of-the-art technology and data-driven approaches. That’s why AI-driven voice assistants and generative AI systems have long become part of our daily work routine, helping us to focus on exciting projects. Here at IU over 4,000 employees are dedicated to making a difference.

Become part of our CRM team! We know that we really understand students. Through our CRM solutions, we know their current expectations and can better predict upcoming ones.

Does this sound like the perfect job for you? Then apply online* now! Simple, straightforward, and without a cover letter. If you have any questions, feel free to contact Marina at marina.meissner@iu.org.

*Please note that for data protection reasons, we are unable to process applications submitted via email.

Actions speak louder than words: We cherish our „Culture of Everyone“ and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!