CRM Manager (m/f/d)

Join us to make education accessible for all!

Strengthen our CRM Team for the international markets in full time (40 hrs./week) as CRM Manager (m/f/d) within Germany or at our office in Berlin. This position is offered on a one-year fixed-term contract.

This role focuses on driving data-driven CRM campaigns, automating customer journeys, and optimizing engagement through analysis, testing, and cross-functional collaboration.

• Develop and execute scalable CRM campaigns across email, SMS and WhatsApp to engage diverse international target groups.

• Implement and optimize automated customer journeys (e.g., welcome, reactivation, aftersales) to enhance conversion and retention.

• Analyze campaign performance, track KPIs, and derive data-driven insights to continuously improve performance and efficiency.

• Conduct A/B tests to optimize content, timing, and customer journeys using innovative and AI-powered approaches.

• Collaborate with cross-functional stakeholders (Sales, Product, Marketing, IT) to align CRM initiatives with business goals.

• You bring initial to mid-level experience in CRM management within a tech-enabled or digital environment.

• You demonstrate strong analytical thinking combined with a hands-on, proactive and solution-oriented mindset.

• You possess both technical and conceptual understanding, enabling you to manage end-to-end CRM processes and leverage AI tools for content creation.

• You are an adaptable all-rounder who thrives in agile environments and enjoys working across the full customer funnel.

• You are fluent in English; German language skills are a plus but not mandatory.

• Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.

• Work wherever you want…: Digitalization is part of our DNA. Decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.

• … and flexible in terms of time: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.

• Take your knowledge to a new level: Where else, if not with us? Enjoy free access to all our e-learning platforms. In addition, we will finance you a complete technology course of your choice.

• Make your journey sustainable: Whether it’s a DeutschlandTicket subsidized down to 13,45 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice.

• 33 days to rest: Taking breaks is important! In addition to 30 flexible vacation days per year, we also give you an extra day off on your birthday, as well as days off on Christmas Eve and New Year’s Eve.

IU International University of Applied Science (IU) is Germany’s largest university of applied science – and we are not just an excellent choice for studying, but also an outstanding Great Place to Work®! As an Edutech company, we rely on state-of-the-art technology and data-driven approaches. That’s why AI-driven voice assistants and other generative AI-systems have long become part of our daily work routine, helping us to focus on exciting projects. Here at IU over 4,000 employees are dedicated to making a difference.

Sounds like the perfect job for you? Then apply now! Simple, fast and even without a cover letter. If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

*Please note that, for data protection reasons, we are not allowed to process email applications.

Actions speak louder than words: We cherish our „Culture of Everyone“ and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!